Here at Navigate we've just become a certified BCorp.
What does that mean for you? Well, that's precisely what I'm here to explore.
Thoughts by our Managing Director, Simon Jones
One of the most impactful things that have happened to Navigate over the last couple of weeks is that we have just become a certified BCorp.
But so what?
There has been a lot of talk about BCorps over the last few months, and many commercial organisations have jumped on the BCorp bandwagon. Hardly a day goes by when you don't see another company announcing that they have joined the BCorp movement.
But does this really matter? Well, in our opinion, absolutely!
For those unfamiliar with the term, a BCorp is an organisation that has been independently assessed and has met rigorous social and environmental performance standards, accountability and transparency.
What does this really mean?
Becoming a BCorp demonstrates that you do business the right way and that you want to make a difference. It is by no means a surprise to me that we became certified at the first attempt, as we have always strived for this.
Now, I know what you're thinking. "But becoming a BCorp is hard work. It takes time and money to meet those rigorous standards." And you're right. But here's the thing: it's worth it. It's worth it for the planet, it's worth it for your employees, and it's worth it for your clients. Plus, BCorp certification isn't a one-and-done deal. It's an ongoing commitment to social and environmental values that will continue to pay dividends for years.
Here at Navigate, we started our journey to becoming a BCorp two years ago. We've always been passionate about the planet and the process allowed us to firm up our efforts and make considerable strides to become the best business possible.
Over the last two years alone, we have achieved some big things whilst not forgetting the little details that can make an everyday difference; here are just a few examples:
- Measured and reduced our carbon footprint
- Have our own forest (digital)
- Carried out 42% of client work in 2023 for NGOs, charities and purpose brands
- Reduced our rates for conservation charities
- Now share our profits with our team
- Implemented a well-being budget
- Increased our sustainability articles for knowledge share
- Engaged with some more like-minded suppliers
- A lot more planned
Being a BCorp is not just about ticking a box; it is a movement to get businesses to operate the right way. Consumers are increasingly looking to buy from companies with a positive social and environmental record.
A 2020 survey by the National Retail Federation found that 53% of consumers said they would be more likely to shop at a retailer that supports social and environmental issues they care about, and so this should only encourage more companies to take this step.
By prioritising social and environmental values, BCorps can attract a new breed of customers looking to make a positive impact with their purchasing decisions.
There is an additional benefit that BCorp certification also helps businesses attract and retain top talent. BCorps can create a culture of purpose and passion that attracts employees looking to make a difference. In a survey of BCorp employees, 88% said they were proud to work for their company, and 77% said they would recommend their company to a friend.
So in conclusion, am I surprised that Navigate has been certified as a BCorp?
No. Am I proud of it, absolutely!
But more than that, we believe that all businesses that can become BCorps should. It's time to take responsibility for the impact we're having on the world and start making a positive change. So, to all the businesses out there, I challenge you to become a BCorp or at least make sure you are thinking like one.
Let's make a difference, one certification at a time.
Explore more about BCorp here.
If you're thinking about starting your BCorp journey, or want to find out more about how we do things here at Navigate we love to talk, so why not
get in touch?
Simon Jones, Navigate MD
Introducing Simon Jones, our Managing Director, and a true expert in the world of marketing. With over 35 years of industry experience, Simon has seen it all, and his expertise is second to none.
Born and bred in the dynamic city of Bristol, Simon's professional journey has taken him from the client side to the agency side, providing him with an unparalleled perspective on the industry. His extensive experience and insights have helped him develop successful marketing strategies for hundreds of global brands.