Four Essential Focus Areas for Attraction Marketers in Google Analytics 4

GA4 has emerged as a powerful tool for businesses to gather insights, analyse data, and optimise their online strategies. ...
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Eight ways to ensure your organisation is fit for “purpose”

Every organisation is different, but over the years we’ve developed a bit of a playbook to help our purpose-led clients navigate their way...
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Come Rain or Shine: Reactive Summer Holiday Weather Marketing Ideas for Visitor Attractions

Summer footfall is hugely influenced by a range of factors but one factor remains the largest, which is the good old British weather....
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Should you manage paid media internally? The pros and cons of doing your own digital advertising

Should you manage paid media internally or get help from an agency? Here's the pros and cons of doing your own digital advertising....
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How Can You Position Your Attraction as ‘Essential’?

Navigate had the privilege of organising The Association of Leading Visitor Attractions (ALVA) Heads of Marketing forum recently. ...
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User privacy – What to do in your digital marketing with a loss of data?

When faced with a lack of data on potential customers, here are three actions you can take in your digital advertising to address this issue....
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Attraction Marketing: Visitor Growth Playbook

This book has been written for one purpose, to help you, as busy Attractions Marketers, grow your visitors and revenue this year....
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Save our Summer – Marketing Strategy for Attracting Visitors this Summer

Thoughts by our CEO, Anthony Rawlins How was your May half-term? From our discussions with many UK attractions over the last few...
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Taking a deep dive into Attraction Marketing: Insights from our CEO Anthony Rawlins on Skip The Queue Podcast

Our CEO, Anthony Rawlins, was invited by our pal and website guru Kelly Molson to be a guest on the latest Skip...
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What is conservation marketing?

We’re going to break down what conservation marketing actually is, why it’s important and why we’re passionate about it. ...
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