What is Segmentation in Marketing?
To save you time and money in the long run, here’s an introduction (or refresher) into what segmentation can do for you.
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New Travel Marketing Booking Trends | April is the new January
In our latest travel marketing trends article we explore is April the new January? And what does this mean for destinations? ...
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What Are The Top Four Ways To Attract Visitors?
It is important to make sure that you are getting the basics right....
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Travel and Attraction Marketers: Here’s How To Make Video Content in 2023
Here are 7 top tips for making engaging creative content in the era of video marketing.
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Sustainability steps for travel and tourism businesses
In part 2, I want to explore some practical steps that tourist boards, DMOs, and individual travel and tourism businesses can take in 2023 and beyond, or at least think about, on their journey to becoming more sustainable.
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Why Should Travel and Tourism Businesses Embrace Sustainability?
There’s no denying that moving tens of millions of people from one place to another generates a lot of carbon. Tourism often puts pressure on already stretched local resources, but is there something the tourism industry can do about it?...
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Privacy, Policy and Third Parties: What to know about audience data in 2023
Our CEO Anthony Rawlins discusses what you need to know about data in 2023
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5 reasons to invest in building your marketing database
Here are five reasons why investing in your own data is a wise move in 2023.
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