Attribution Modelling: How to measure your marketing success

Attribution modelling is a method for determining which touch-points, or marketing channels, are responsible for a conversion. ...
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Destination Marketing: Your Training Solutions Programme

Here at Navigate, we’re the UK’s leading marketing agency for destination marketing. Formerly Digital Visitor, over the last 18 years we’ve worked with countless national and international tourist boards to attract more domestic and international visitors....
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Is this the best hotel brand in the world? Part one

My favourite hotel brand is Familux resorts. They're a relatively small operation, with three resorts in Austria and one opening soon in Germany....
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Email Marketing: The five customer relationship benefits of a well-structured email campaign

Here are some of the top benefits you may be able to reach with a good email marketing campaign recommended by Navigate...
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Virtual Reality is Making Digital Experiences Tangible

Virtual Reality is Making Digital Experiences Tangible...
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Five Marketing Tips for Ensuring a User-Friendly Website

Five Tips for Ensuring a User-Friendly Website...
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Upside-down budget planning

Upside-down budget planning...
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Airbnb needs to change

Seeing extended family during the last 2 years has been difficult and like many people, we decided a summer holiday is essential for some much needed time together. With an extended family of 16 it’s going to be fun....
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Travel trends for 2022: will business travel bounce back?

Travel trends for 2022: will business travel bounce back?...
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Marketing Trends: Perfect Storm for UK Tourism

Unfortunately, whilst I and many of us had hoped that the UK tourism industry would have two or three golden years ahead of itself after the trials and tribulations of the pandemic, I fear that it's going to be an incredibly difficult few years going forward with a perfect storm of challenges and issues that are going to massively hamper our already fragile industries recovery....
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