An interview special with Director of ALVA, Bernard Donoghue

Meet Bernard Donoghue, Director of ALVA, Chair of Bristol Old Vic, Co-Chair of the London Tourism Recovery Board and much more!

Bernard discusses the important factors behind why ALVA is so important to its members and the wider visitor attraction sector. 

Bernard discusses the support visitor attractions have received since the pandemic began and how ALVA members are feeling towards the future. 

Anthony and Bernard explore the threats, challenges and opportunities that have arisen for the visitor attraction sector post-pandemic.

Bernard shares his view on the current state of international and domestic travel, and how he feels these sectors should be positioning themselves post-pandemic.

Bernard expresses his concerns for international tourism since Brexit and where he hopes support will be offered for the future.

Ant and Bernard explore the differences between experiences and traditional attractions and what they mean for the future.

Bernard highlights the key elements of developing an experience and how this enables attractions to reach new audiences.

Bernard highlights the key aspects of increasing footfall and the new trends ALVA members are experiencing post-COVID.

Bernard explores how visitor attractions can adapt their offering to engage with new audiences and re-position themselves in this post-pandemic era.

Discussion turns to the future of the visitor attraction industry, collaborations between experiences and attractions and whose leading the sector in terms of innovation. 

Bernard takes this final moment to reflect, on the past couple of years for the visitor attraction industry, where he hopes to see developments for the experiences sector and new innovations that path the way.