Marketing Campaign Aligning Visitors & Purpose
National Museum of Royal Navy & The Mary Rose
50.8198° N, 1.0880° W
Clients:
Portsmouth is famous for its connection to the sea. If you're a heritage, history and heroism fan, our latest partnership will put some wind in your sails.
Situated on the water's edge and packed full of the world's most famous ships, Portsmouth Historic Dockyard is the go-to destination for exploring iconic naval history.
Between them, the National Museum of the Royal Navy (NMRN) and the Mary Rose Trust (MRT) jointly operate the Portsmouth Historic Dockyard (PHD), a hub of nautical stories from the past, present and future.
These iconic organisations are setting sail on a new digital adventure to enhance their digital marketing efforts and have chosen Navigate to come aboard.
National Museum of the Royal Navy
The National Museum of the Royal Navy (NMRN) was established in 2009 and is the youngest national museum. It tells the story of the four fighting forces of the British Royal Navy, the Fleet Air Arm, the Submarine Service and the Surface Fleet.
'The National Museum of the Royal Navy is based across five geographical locations; they are part of PHD in Portsmouth (1) and Gosport (2), Fleet Air Arm Museum (FAAM) in Yeovilton, Somerset (3), the National Museum of the Royal Navy Hartlepool (NMRNH) in County Durham (4), and HMS Caroline in Belfast, Northern Ireland (5).
The Mary Rose
Formed in 1979, the Mary Rose Trust is responsible for conserving and displaying the Mary Rose hull and her unique collection of an impressive 19,000 artefacts. Based in Portsmouth Historic Dockyard, the Mary Rose Trust's new museum opened in 2013 and delights all who visit as an atmospheric, interactive and modern museum accessible to all.
The Mary Rose Trust is responsible for developing the museum as a world-class visitor experience and scientific educational resource. And so far, they're delivering in this endeavour with new exhibitions and installations, including an immersive 4D cinema, which opened in 2023.
Portsmouth Historic Dockyard
Change to: As a visitor attraction, Portsmouth Historic Dockyard is run as a joint ticketing offer, meaning visitors can purchase one ticket, (an Ultimate Explorer), to experience the NMRN and MRT attractions of their choice all year round, offering a truly bespoke and customisable visitor experience.
It is often regarded as one of the UK's leading visitor attractions and welcomes more than 850,000 visitors annually. In addition, there is a Harbour Tour and a Water Bus service, which provides visitors with the opportunity to get out on the water or to reach Gosport, where they can visit the Royal Navy Submarine Museum, HMS Alliance and the Explosion Museum of Naval Firepower, all run by NMRN and operating as part of PHD.
Why Navigate?
Racheal Brasier, Marketing and Comms Lead , NMRN
"After a rigorous tender process, we're excited to work on developing our digital channels with the team at Navigate. Their experience in the visitor attractions sector and their hands-on approach meant they were the perfect partner for the next step in our journey."
Celise Galloway, Head of Marketing, MRT
“Navigate’s response to the brief felt like they really knew the challenges our organisations face. We’re looking forward to working with them to help us innovate our digital marketing efforts”
"When it comes to heritage sites full of stories and adventure, there aren't many more packed full than the combined offer of Portsmouth Historic Dockyard and the organisations who call it home. Society's connection to the navy is such a meaningful one, and we're delighted to have partnered to support the teams to drive visitor numbers and revenue across their portfolio of world-class attractions."
Simon Jones, Managing Director, Navigate
An Exciting Adventure
Our digitally focused strategic partnership will set the stage for a dynamic approach across their suite of attractions, websites and channels. We're looking to bring out each site's strengths and target their specific demographic whilst building awareness across all brands.
Together, we're confident that we'll meet and exceed our goals, ensuring that the wealth of stories and heritage continues to be enjoyed and experienced for generations to come.
Head to their website here for more information on the Portsmouth Historic Dockyard, National Museum of the Royal Navy, and the Mary Rose.
NMRN, PHD and MRT join Navigate's impressive client portfolio of travel, tourism and conservation brands, including Yeo Valley, DFDS, the National Marine Aquarium, The Royal Geographic Society, the Roman Baths and Catalunya.
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