Growing New Audiences for Iconic Cornish Attraction
Minack Theatre
50.0408° N, 5.6511° W
Client:
As well as the beaches and pasties, Cornwall knows how to do iconic visitor attractions. Our latest client and partner, the Minack Theatre, is hands down one of the best-loved and most culturally exciting organisations in the region.
The excitement of live performance at the Minack is a ‘bucket list’ experience for many visitors to Cornwall, so when the Minack team approached us to work on a new and exciting approach to their marketing in 2024, we knew we could help.
About
The Minack Theatre, perched dramatically on the cliffs of Porthcurno in Cornwall, is a remarkable open-air arena that seamlessly blends nature and culture. Carved into the granite rocks overlooking the ocean, the theatre was the visionary creation of Rowena Cade, who, with the help of her gardener, built the first stage in the 1930s and spent the next 50 years developing it into the world-renowned venue that it is today.
Its unique location, with the sea as a breathtaking backdrop and the salty breeze enhancing the theatrical experience, makes every visit to the Minack an unforgettable journey into the intersection of art and nature. The terraced seating, adorned with vibrant flowers and lush, sub-tropical plants, provides a surreal setting for plays, musicals and concerts, ensuring that visitors not only witness outstanding performances but also become a part of the theatrical magic that resonates throughout this extraordinary venue.
With tours, experiences, daytime events and more, there’s so much more on offer that’s worth exploring at Minack.
“It’s fantastic to work with a team of people who not only know the industry so well but understand the cutting-edge marketing tools that can help us take our promotional activity to the next level. We’re looking forward to seeing what we can achieve together with the Navigate team.”
Vanessa Jackson, Marketing Manager, The Minack Theatre
We’ll be collaborating on an audience development campaign to grow and engage a core Southwest audience through an email capture campaign.
There will be an exclusive money can’t buy experience that we’re incredibly excited to share.
Find out more about Minack Theatre
“When it comes to iconic cultural experiences, there doesn’t come many more scenic and welcoming than the Minack Theatre. We’ve visited the site and been blown away by the visitor experience they have on offer. We hope this is the start of a long relationship with the fantastic team at the Minack.”
Olly Reed, Account Director
The Minack Theatre joins Navigate's impressive client portfolio of travel, tourism and conservation brands, including Yeo Valley, DFDS, the National Marine Aquarium, The Royal Geographic Society, Brighton i360 and Catalunya.