Digital Marketing Audit
Hawk Conservancy Trust
51.20731°, -1.56393°
Key takeaways
The Challenge
The Work
The Results
The brief
Hawk Conservancy Trust is a charity with a mission to preserve birds of prey. Their visitor attraction and nature reserve is located in Hampshire, set within a stunning 22-acre site.
They, like many organisations we’ve worked with, are often viewed as an attraction first, and a charity second. Because of this, they asked us here at Navigate to conduct an audit of their digital marketing and produce a strategy to grow visitor numbers, raise brand awareness for their charitable work, and increase donations.
Our approach
When conducting a digital marketing audit, there are different tactics and areas we work on depending on the client’s needs. For the Hawk Conservancy Trust, we audited owned and earned channels content and paid media campaigns to form a suite of recommendations for optimised practices and future activity.
This included a range of digital tactics, including; Site SEO audit, Google Analytics review, audience profiling, social media audits, brand sentiment check, content/creative audit and an email & database review.
The idea was to inspire and excite new audiences about travelling to Mauritius for a holiday.The results
“Navigate exceeded our expectations in their commitment to understanding our organisation fully. Their report provided a thorough analysis of our digital presence, including valuable insights and specific recommendations for improvement. Navigate's expertise and attention to detail was demonstrated throughout the entire process. We appreciated their professionalism, expertise, and genuine interest in our success which made working with them effortless and uncomplicated.”
Outcomes
From the in-depth dive we took into the Hawk Conservancy Trust’s digital marketing, we defined areas for improvements and gave actionable insights and recommendations for doing so.
From these clearly defined actions, we gave examples of methods and even took the process one step further by expanding the brand through a series of creative assets and recommendations to support the charity in defining online creative moving forward.