50.3667° N**, 4.1310° W**
Famously adored for its white beaches and sunny climes, Mauritius is a stunning Island east of Madagascar. But it's so much more. A feat of culture, history, wellness and cuisine, there are 1,200 miles of beautiful coastline to discover.
Here at Navigate, we were delighted to have been selected again by the Mauritius Tourism Promotion Authority (MTPA) to promote the stunning African country as a prime holiday spot and up-market destination. They work closely with the local and global tourism industry to help promote the island.
Our three objectives
A separate campaign was also set up to promote engagement with the Mauritius Facebook page. This had a broader targeting option with the objective of driving people to the Facebook page and growing the social media audience.
A total reach of over 550,000 was achieved, along with 1.5 million impressions from the campaign.But did we get the results we wanted?
“With the Mauritian tourism industry now back up and running, we are very excited to work with Navigate to launch this global campaign which will be of enormous benefit to Mauritius’ short term and long term strategy.”