National Marine Aquarium
Creating a Sea Change
50.3667° N, 4.1310° W
The National Marine Aquarium in Plymouth, Britain’s Ocean City, is widely known as a leader in Ocean experiences. It’s a pioneer in education, and named one of the best wildlife attractions in the UK. Here at Navigate, we’re proud to have been working with them since 2019, supporting their digital journey, and collaborating on new and exciting possibilities with amazing results.
A Digital Revolution
A bounce-back success
With a lockdown-induced digital view, connecting over Facebook lives, ‘relax’ videos, and weekly toddler craft, it’s no surprise that the audience growth reached over 100,000 people. When it was time to let the world back in, this was a prime position to be in. Using bespoke video content, the reopening launched with a lock-down saved budget and saw some great results.
Since then our relationship with the NMA and their umbrella charity the Ocean Conservation Trust has gone from strength to strength. They know if they need help with brand strategy, experience marketing, or new product launches, we’re there for them.
Direct revenue through our advertising activity.
Increased website traffic since our work began.
Return on investment result from a typical campaign.
"Working with Navigate Agency on our digital marketing has been an incredible experience. Their expertise and dedication have helped us reach a wider audience and showcase the wonders of the ocean. Their innovative strategies and attention to detail have truly elevated our brand and allowed us to connect with our community in new and meaningful ways. We look forward to continuing this partnership and inspiring people to care for and protect our marine environment."