Polish National Tourist Office
51.9194° N, 19.1451° E
The fantastic Polish National Tourist Office (PNTO) approached us to create a four-week marketing campaign to promote Poland to Irish audiences driving brand awareness and reach.
They wanted the campaign to focus on a primary audience Irish audience interested in outdoor activities and hobbies such as hiking, cycling and walking. The creative had to showcase Poland's unique outdoor offering, looking to inspire travellers to take a trip.
Our goal was to showcase Poland as the ultimate destination for those from Ireland who love hiking, walking, and mountain climbing. With its diverse landscapes and stunning natural beauty, Poland offers many outdoor exploration opportunities. It is a hidden gem waiting to be discovered by Irish adventurers.
Through captivating visuals and compelling copy, our campaign invited Irish adventures to embark on a journey through Poland's majestic mountain ranges. We showcased the serenity and tranquillity of the walking trails, the thrill and challenge of mountain climbing, and the awe-inspiring vistas that await those who choose to explore Poland's great outdoors.
The campaign targeted Irish individuals who are passionate about outdoor activities. We decided to place the campaign on Meta (Facebook and Instagram), so we could engage with the right people at the right time and inspire them to consider Poland as their next adventure destination.
We built the campaign and ad sets based on the different categories of hiking, cycling, outdoors etc to which we developed bespoke creative showcasing these activities in Poland. The dimensions and specs were bespoke to the platform.
"Navigate did a fantastic job on our latest social media campaign. Their creative ideas were brilliant and we were pleased they over-achieved on the KPIs. They're a great agency to work with for digital advertising."